Jonathan Crowe

My Correct Views on Everything

Early Reviews of iOS 6 Maps

The release of iOS 6 is minutes away as I write this, but there are already some early reviews of the new maps, which replace Google Maps in iOS 6. Macworld goes over the new maps at a detailed and functional level.

A lot of people think that the new maps are a substantial downgrade, not just in terms of missing features (Street View) or features that will require third-party plugins (transit directions), but in terms of basic features like local search and directions. Josh thinks that local search is “a tremendous step backwards and something that cripples iOS for Apple’s customers” because it’s limited to names, addresses and Yelp categories. Anil Dash also found problems with local search, as well as with driving directions; he thinks the transition privileges Apple’s corporate priorities over the user experience.

It’s almost certain that this is fallout from the iPhone-Android wars: the presence of Google Maps on the iPhone may have been untenable. Rafe argues that, strategically, Apple needed to stop making Google’s maps better, “which is what they’ve been doing moment-in and moment-out for years. … Usage makes maps better a lot faster than software does.” John Gruber wonders what’s been going on behind the scenes: “We do know that Apple’s existing contract with Google for Maps expired this year. It’s possible Apple tried to renew for another year or two and Google either refused (unlikely, I’d say) or offered to do so under terms Apple found unacceptable (possible, I’d say).”

We won’t know for a while, if ever, why Google Maps are being replaced: whether it’s because Apple wanted to deny Google its userbase, or whether Google wanted user data that Apple was unwilling to share with its chief competitor, or something completely different.

In the meantime, the question isn’t whether Apple’s maps are worse: the consensus seems to be that they are. (When I upgrade to iOS 6 and try them out myself, I’ll be able to add my two cents’ to the conversation.) The relevant questions are, I think, (1) whether Apple’s maps will get better, and how quickly they will do so; (2) whether there will be a standalone Google Maps app, made by Google, for iOS, as has been promised, and how quickly it will be available; and (3) whether said Google Maps app will be feature complete compared to its Android counterpart, or will be limited or hobbled to give Maps on Android an advantage.

Previously: Apple Replaces Google Maps on iOS.