Twitter Isn’t Just Awful, It’s Unnecessary

So I’m taking a day off from Twitter, in solidarity with #womenboycottTwitter. It was an easy decision to make, because Twitter is objectively awful on several levels. It’s a performative rage-machine with a distressingly bad signal-to-noise ratio that enables racists, fascists, harassers and other sociopaths and punishes the targets of same. In a sane world we wouldn’t put up with it, but we do—and Twitter’s management is counting on that—because we think Twitter is somehow necessary, in terms of getting our message out, in terms of sending traffic to our websites …

Yeah, about that. It turns out that Twitter is terrible at sending traffic to websites. Despite all the noise and the rage, we tend not to click on the links attached to tweets.

To see what I mean, here are some traffic stats from The Map Room, my map blog. New posts on The Map Room are automatically posted to Facebook, Google+, Twitter and Tumblr (and someone’s even imported the RSS feed into LiveJournal), but there are share links at the bottom of each post as well. So where does most of The Map Room’s traffic come from?

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