Twitter’s harassment problem is finally — finally — biting it in the ass. Both Salesforce and Disney have passed on making an offer for the social media company, and it’s being reported that at least part of the reason is Twitter’s inability or unwillingness to deal with trolls, harassment and abuse, which would have done damage to the companies’ brand image if they had made Twitter their responsibility. It wasn’t the only reason, but it was one of them.
I’m always one for analogies. Here’s one that comes to mind: Twitter is a homeowner trying to sell their house. Now the house needs a lot of work. Fixing that house up will not only get you a better price, it’ll improve your odds of selling it at all. A house that needs fixing up scares off a lot of potential buyers; if and when it does sell, it’ll be at a much lower price than it would have had the homeowner did the repairs in the first place.
I wonder if now, at long last, Twitter will start fixing its house up. Because leaving the repairs for the next owner to deal with is not a great selling point.