How the Pandemic Defeated IKEA

Fast Company has the story of how IKEA’s online store basically shat the bed during the pandemic. With physical stores closed, the only way to buy things from IKEA was to order online, which completely overwhelmed their inventory management, delivery and customer service infrastructure. Based on the horror stories from the r/IKEA subreddit (which also informed the FC article), and our own experience (we made a small order early in March that took nearly two months to get here: we got off easy), it seems clear that IKEA’s supply lines were mostly aimed at their stores; they treated online and home delivery as an under-resourced afterthought. That didn’t turn out well.