Surprise! FeedBurner Is Not Being Shut Down

Those of us who use FeedBurner—Google’s RSS feed management service—have been expecting Google to close it down at any moment for about a decade now: in 2012 they shut down the APIs and terminated in-feed advertising; since then it’s lain fallow with next to no news and zero changes. Today FeedBurner announced that rather than being closed down, it’s being moved to new infrastructure, where fewer features will be available. “Core feed management functionality will continue to be supported, such as the ability to change the URL, source feed, title, and podcast metadata of your feed. Basic analytics on feed requests and the ability to create enclosure tags for MP3 files will also continue to be supported.” But email subscriptions in particular are being discontinued. Which is a bummer: FeedBurner was one of the few ways to auto-generate a daily email digest of blog posts, and possibly the only free one. (The Map Room uses it; I’ll have to switch to another service.)