Map blogger. Science fiction and fantasy critic and writer. Snake whisperer.

Soup Ads and SF

I did not know until today that German publisher Heyne once had a policy of inserting two-page adverts for Maggi soup (and presumably other products) into the text of their books, and that when Terry Pratchett found out about it he dropped them as his German publisher. It also apparently happened to Iain M. Banks—and to Duane Duane, who discovered similar soup ads in the German translations of her Star Trek Romulan novels. (This seems rather more pervasive than my my German ex-girlfriend’s soup obsession, which I found kind of endearing at the time. Then again, she was an sf reader: maybe the ads burned something deep into her psyche.)


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1 Comment

  1. Making a note of this. It seems like something I’d like to avert if I’m not writing a cookbook.

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