Fantasy Blockbusters and the Failure of the Long Tail

Matthew Claxton sees the recent chartbusting Kickstarter by Brandon Sanderson as evidence of a disconnect between a small group of big names racking up the sales and the rest of the field, which gets critical attention but not much else. Also that Chris Anderson’s Long Tail, as applied today, is deeply broken when it comes to discoverability: “But where we were promised frictionless discovery, we got a series of loops back into the same things, over and over and over again. Rothfuss and Sanderson Jordan and G. R. R. M. and Tolkien and Lynch and Abercrombie, and you’re a couple of levels deep before you start regularly seeing names like Fonda Lee or R. F. Kuang. (And many of their recs will lead you back to guess where?).”