Om Malik on what Instagram has become: “What’s left is a constantly mutating product that copies features from ‘whomever is popular now’ service—Snapchat, TikTok, or whatever. It is all about marketing and selling substandard products and mediocre services by influencers with less depth than a sheet of paper. ¶ It has become QVC 2.0.” The online world is run by people who actually think that what we really want to do is watch marketing videos interrupted by commercials.