[Read the whole post before you come after me, okay?]

On Thursday morning the entire province of Ontario was woken up, first at 3:04 AM, then again at 3:36 AM, by an Amber Alert issued by the Brantford police. It was the sixth Amber Alert issued by Ontario police since the emergency alert system was extended to mobile phones. Though we live in Quebec, for some reason we get all the Ontario Amber Alerts, so we got it too. The usual flurry of complaints ensued: despite the backlash against people clueless enough to call 911 to complain about being woken up by an Amber Alert, the complaints seem to be getting worse.

I think I know why people are complaining about being woken up by Amber Alerts. It’s not because they’re being selfish bastards who don’t care about children. (Or it’s not just because.) It’s because the way Amber Alerts have been integrated into the emergency alert system in Canada, and in Ontario in particular, is broken by design. And unless it’s fixed, more lives will be put at risk than are saved.

Let me explain.

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