From January, but all the more relevant now that more people are at home, bored and wasting time on social media: Why taking Facebook quizzes are a bad idea. The quizzes ask questions—like the name of your first pet, the city of your birth or the month of your birth—that are often used as security questions for bank accounts. No single quiz asks for enough information to do it, but you might be giving criminals enough information across multiple quizzes to hack your account. After all, you don’t know who’s behind these quizzes, but they know who you are—because you’re using your Facebook account!
So I’m taking a day off from Twitter, in solidarity with #womenboycottTwitter. It was an easy decision to make, because Twitter is objectively awful on several levels. It’s a performative rage-machine with a distressingly bad signal-to-noise ratio that enables racists, fascists, harassers and other sociopaths and punishes the targets of same. In a sane world we wouldn’t put up with it, but we do—and Twitter’s management is counting on that—because we think Twitter is somehow necessary, in terms of getting our message out, in terms of sending traffic to our websites …
Yeah, about that. It turns out that Twitter is terrible at sending traffic to websites. Despite all the noise and the rage, we tend not to click on the links attached to tweets.
To see what I mean, here are some traffic stats from The Map Room, my map blog. New posts on The Map Room are automatically posted to Facebook, Google+, Twitter and Tumblr (and someone’s even imported the RSS feed into LiveJournal), but there are share links at the bottom of each post as well. So where does most of The Map Room’s traffic come from?
The liberal political website Daily Kos has a piece on how Facebook has been wreaking havoc on independent website owners by drawing away both users and advertising dollars. They used as their example Jeff Barringer’s Kingsnake.com, which a decade and a half ago was the online reptile community website. That was a blast from the past: back then I spent an awful lot of time reading and commenting there, but I don’t think I’ve visited it at all in more than a decade.
It’s safe to say that most reptile hobbyists have migrated to Facebook. The mailing lists I subscribed to have been moribund for years, whereas I manage an active Facebook group with 2,500 members. What precipitated the move? I have a few guesses. For users, discoverability—everyone’s already on Facebook. And a Facebook group is turn-key: easy to set up, easy to use, already part of the ecosystem. You don’t need to buy web hosting or set up forum software. Also, reptile hobbyists are a fractious lot. A bunch of Canadian reptile hobbyists up and left Kingsnake.com’s Canadian site in a huff and started another site; then a bunch of that site’s users left it in a huff and started yet another site (which is still in operation, kind of). This diluted the authority of any one community website; no single site was compelling enough to have the stickiness necessary to go up against Facebook.
The end result is bad for independent site owners, who rely—or rather relied—on ad revenues that have long since dried up, and bad for the web ecosystem in general. It’s great for Facebook, of course, but it’s not necessarily bad for individual users. Let me be blunt: Kingsnake.com today looks a lot like it did in the late 1990s. Most independent reptile communities were not necessarily well-run in a technical or community sense. For users, Facebook can be an improvement—especially if Facebook is too busy delivering targeted advertising based on your personal data to care whether or not you should have to pay to post a classified ad.