On Friday Google posted a Doodle in honour of what would have been Steve Irwin’s 57th birthday. PETA, the Westboro Baptist Church of animal rights, decided to use this opportunity to take a swipe at Irwin (who died in 2006) on Twitter. The usual backlash and fulminations ensued.

Irwin’s legacy is complicated. He did a lot of real conservation work behind the scenes, but his brash, loud animal wrangling made conservationists uncomfortable: he operated at an uneasy intersection of conservation, education and showmanship, and lots of people felt he emphasized the last one too much.

Immediately after he died in September 2006, those people took shots at him and his work, suggesting that getting killed was a kind of karmic revenge. In response, I wrote a blog post that I’m reprinting below. Unless you were following me 12½ years ago, you probably haven’t seen it. Given the recent flareup, I think it might be worth another airing.


The worldwide reaction to Steve Irwin’s death has been swift, strong and usually sympathetic, but it’s inevitable that some people are insufficiently socialized that they cannot help but take a shot at the recently departed and the circumstances of his death.

Jason Calacanis says that the Discovery Channel killed him because of its focus on televising risky encounters with wildlife; Germaine Greer says that the stingray attack was the animal world extracting its revenge. The sentiment behind these posts occurs elsewhere, and can be distilled into one of two arguments: Steve Irwin was an irresponsible thrill seeker; Steve Irwin was a cruel tormentor of animals. Either way, it’s poetic justice—in other words, he got what was coming to him—and the commentariat, whether in the op-ed pages or on the blogosphere, thrives on poetic justice the way it revels in Schadenfreude.

My response to those espousing these arguments is simple: You have no idea what you’re talking about.

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